Samsung analysis of general environment factors

It also gives a better idea of the existing trends.

Samsung analysis of general environment factors

This is a PESTEL analysis of the brand analysing how the brand is affected by the political, economic, social, technological, environmental and legal forces.

As new technologies are being constantly introduced to the market, speed is essential for remaining competitive in today's digital era.

The company has to reorient its strategies.

Samsung pestle analysis pdf

There are a great number of factors that can influence the company; therefore, it would be impossible to identify all the factors and the extent they affect. Customers are price-sensitive and respond quickly by switching to another choice when product price increase as the competition is fierce in mobile industry. E for Economic This factor is very critical for Samsung. Therefore, there are several aspects to its global operations some of which include adapting itself to the local conditions. Recently, it faced weighty political headwinds South Korea. The centers also help Samsung establish a credible market and mindshare presence in their respective countries. It remains to be seen as to how the company would wriggle out of the legal maze that it finds itself in the developed markets because of the various lawsuits. Changing socio cultural trends can lead t a rise in profits for one business and fall for another. Samsung not only puts his focus on the process of selecting employees, but also the process of training and educating employees. The Foundry Business Team offers differentiated custom fabrication services utilizing advanced process technology, as well as a broad range of IP, DFM, and design services.

As a result of the demographics of its customer, Samsung Electronics came up with many promotional sales for its home appliances as well as mobile phones including trading in an old for new appliance and extended warranty in order to reduce the purchasing cost and extending the peace of mind of its customer.

Overall, the company can have a high power if it can develop software by its own, like the case of Apple which develops iOS system.

samsung pestle analysis 2018

As a leading company in the global electronics industry, Samsung Electronics has one of the widest product ranges of key component businesses Memory, System LSI and LED, which compose essential parts of the company's well-balanced business portfolio. This cooperation makes it possible for us to better shape and control the manufacturing and quality processes of vendors, which leads to ultimately increasing the competitiveness of our products.

Conclusion The preceding analysis clearly indicates that Samsung has its task cut out for itself as it navigates the treacherous global consumer market landmine.

samsung socio-cultural factors

The company has prepared well to navigate the global consumer market.

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Samsung External Environment