Tesla motors business plan

They are meant to connect with a solar energy system and can be used as backup power when power is interrupted or when peak demand is high.

tesla motors business plan

Thus, innovation and product design are significant factors in successfully using this pricing strategy. This could be because Tesla's unique business model integrates aspects of being an auto-maker, a hardware supplier, and a tech company.

tesla business model

Asian Journal of Research in Marketing, 4 2 When someone buys the Tesla Roadster sports car, they are actually helping pay for development of the low cost family car. Tesla maintains significant control in all components of its marketing mix.

Also, customers only deal with Tesla-employed sales and service staff.

tesla business plan pdf

Communication Concerns Unlike every other car company in the world, Tesla doesn't spend much money on marketing and mostly relies on word of mouth. The Bottom Line Tesla did not invent the electric car or even the luxury electric car.

Tesla business model canvas

The industry should also have large solar powered bill boards in as many strategic positions as possible. The down the page figure represents the trends of global power car gross sales. A common rebuttal to electric vehicles as a solution to carbon emissions is that they simply transfer the CO2 emissions to the power plant. As you know, the initial product of Tesla Motors is a high performance electric sports car called the Tesla Roadster. Are we really in need of another high performance sports car? Despite a body shape, tires and gearing aimed at high performance rather than peak efficiency, the Tesla Roadster requires 0. However, this is still to happen. Additional Tools Electronic media A multinational industry like Tesla should have a personal Tv channel station both nationally and internationally via digital satellite with contents such as latest technological developments, educational contents of climate change awareness and shows inviting special dignitaries the world to launch their latest products. For those that know about Tesla, and what it stands for understands the value and quality that it provides to loyal customers.
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The Secret Tesla Motors Master Plan (just between you and me)